Not long ago I joined a new Affiliate Marketing program. I wanted to add a little to my bottom line and found a program I knew would do it for me. While I'm not new to marketing I am new to this kind of program. Thinking I knew it all I didn't pay attention to the program details.
There are hundreds of marketing and advertising companies on the net that have no real value. They may make a promise and do exactly what they claim but the results are often none for the marketing newbie. It sounds exciting and promising to a newbie when they see an ad that tells them they can blast their promo page to millions of sites for a one time low price. Unfortunately the outcome is nearly non existent.
Some other programs that are available for newbies are mentoring programs. Some claim to make the new person rich earning thousands a month in short period of time while others are good solid programs. I hope that most newbies to marketing understand or will come to understand quickly that there is no such thing as a get rich scheme that works. Can mentoring programs work for a new person, of course they can. They can work if you have a very tight Niche market and if you have the time and money and the willingness to work the suggested programs.
Although I looked into mentoring programs for my new Affiliate adventure and spent some money on a couple of them they proved to be pointless. Affiliate Marketing is not a Niche market and can not be worked as one.
Having to learn most things the hard way I've been religiously sorting through hundreds of emails and clicking the delete button like it was a religion. Because I've searched out so many new marketing companies and spent a few dollars with some they all send a relentless amount of emails.
Not that I am a slow learner or hard to teach new tricks to although I believe that I am, I was swamped by emails that I had created myself. I was the one who asked for information and I know what that means. Marketing companies will send information until you are blue in the face or tell them to stop. In my rush to create a new marketing plan and to delete the emails from companies I wasn't interested I completely overlooked the fact that not only did my new company have a terrific product with a money making business plan they also had a terrific marketing plan. The solution to my problem was right in front of my face although I couldn't see it.
Most companies who market on the internet through either Affiliate marketing or Network marketing have both a product of value and a marketing plan to help the new person grow their business. Some are of high value and offer a solid marketing plan while others offer plans that are nearly useless.
Having looked at many online opportunities and promotional companies I known there are many companies that will simply sell the new person a bill of goods and products that simply will not work. The online marketing industry is huge and a large percentage of it is aimed at the inexperienced newbie knowing very well their thirst for success will cause them to buy into their program no matter if it holds real value or not. Unfortunately there are far to many new people who are just starting out with a home based business that fall for the traps and spend money on things that will not work.
Many online companies have been around for many years and are experienced in promoting their business. Many of the newer companies have been started by people who have been in the online business for years and have a lot of experience to offer. They all want their company to succeed and they know their success depends on the success of their representatives. Most offer top notch marketing strategies and products that will not only build their company but they will also build yours. Your company needs to be the first place you look for successful marketing ideas.
December 10, 2007
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